Past Work
Explore my portfolio to see how I blend creativity, strategy, and technical expertise to craft impactful designs. Each project reflects my commitment to innovation, excellence, and client success.
Aerotude
Industry: Food & Beverage Product Development
Location: Johannesburg, South Africa
Project Overview:
Aerotude, part of the Anastellar Brands umbrella, is a dynamic brand embracing adventure and innovation with its flavoured whiskey aperitifs and expanding tequila range. Designed for rule-breakers, Aerotude is disrupting the mass market and currently offers its products in select mass outlets across South Africa. The project involved designing bold, impactful labels and managing print preparation for bottling. Additional deliverables included sales collateral to support the extended product range.
Key Skills: Label design, print management, sales material creation.
Higher Being
Industry: Personal Entertainment & Holistic Wellness
Location: Somerset West, South Africa
Project Overview:
Higher Being redefines masculinity through a conscious lens, focusing on growth, healing, and wellness. The brand offers holistic wellness products that encourage healthier habits and inner strength. This project encompassed brand identity development, bespoke packaging design, product catalogues, and a WordPress website built from Figma prototypes.
Key Skills: Packaging design, holistic branding, web design and development, print management.
Nala Food Powders
Industry: Food & Product Development
Location: Cape Town, South Africa
Project Overview:
Nala Food Powders is a female-driven initiative addressing food waste by freeze-drying surplus fruits and vegetables that do not meet mass outlet distribution standards. This natural preservative method retains nutrients, offering a convenient and long-lasting product. The project included expanding the corporate identity into a vibrant e-commerce platform and creating sales materials like brochures and pitch decks. Future packaging concepts were also developed for upcoming product ranges.
Key Skills: Web design, branding, sales collateral creation.
The Deli Social
Industry: Hospitality
Location: Hout Bay, South Africa
Project Overview:
Located on the outskirts of Hout Bay in Constantia Kloof, The Deli Social is run by a husband-and-wife duo who bring culinary expertise from their global travels as professional chefs. Offering fresh focaccia, Italian preserves, and more, they aim to share these delicacies with their local community. This project included comprehensive brand development, from market research to sales collateral, with a website currently underway.
Key Skills: Market research, brand strategy, design collateral.
Ocean Breeze Hotel
Industry: Hospitality
Location: Strand, South Africa
Project Overview:
Ocean Breeze Hotel, situated on the edge of Strand, offers stunning views of Peninsula Bay, where rugged mountains meet the ocean. Currently undergoing renovations, the hotel serves both local and international travelers. This project involved creating corporate branding materials, in-room messaging, hotel signage, and event photography to enhance the guest experience.
Key Skills: Corporate branding, signage design, photography
Vrede en Lust
Industry: Wine
Location: Cape Winelands, South Africa
Project Overview:
Nestled in the heart of the Cape Winelands, Vrede en Lust is a historic wine farm known for its breathtaking scenery. This project centered on designing an illustrative map for visitors, used by the Franschhoek Wine Tram and other touring groups. The map also supports larger events hosted on the estate. Additional work included reformatting signage to align with the brand’s aesthetic.
Key Skills: Illustration, signage design, custom branding.
LunaLuxe
Industry: Self-Care & Wellness
Location: Cape Town, South Africa
Project Overview:
LunaLuxe blends ancient wisdom with modern self-care, offering high-quality products enriched by nature. The project involved creating a timeless brand identity featuring herbal and floral elements, alongside elegant packaging that embodies the brand’s essence. A comprehensive brand guide was also developed to ensure consistent application across all touchpoints.
Key Skills: Branding, packaging design, brand guide creation.
T&S Hospitality
Industry: Corporate Nutrition
Location: Durban, South Africa
Project Overview:
T&S Hospitality was born from the vision of a practicing geologist working deep in the mines, who recognised the need for healthier, South African-inspired corporate meals in the workplace. The goal was to provide nutritious meals that empower employees throughout their day. The project involved a comprehensive brand refresh, unveiling a new brand identity and an upcoming website launch. Additionally, corporate collateral and sales materials were developed to ensure consistent brand communication.
Key Skills: Branding, website design, corporate collateral, sales material creation.
Genproc
Industry: Procurement
Location: Africa
Project Overview:
Genproc, a leading procurement company in Africa, underwent a brand refresh and website design to better align with its market presence and operational goals. As a retainer client, ongoing support includes creating complex flowcharts and a variety of corporate brand assets that streamline business processes and enhance visual communication.
Key Skills: Branding, website design, corporate asset creation, process visualisation.