“I believe in the power of taking bold, creative risks because greatness comes from embracing possibility.”
Hi, I’m Carmi O’Connell
a designer passionate about turning bold ideas into strategic realities.
With a Cum Laude degree in BA Visual Communication Design from Stellenbosch University, I bring a unique blend of artistry and strategy to every project. My expertise spans branding, graphic design, and web development, with a special focus on the food and beverage industry.
When I’m not designing, you’ll find me with a book in hand (The Alchemist is a longtime favourite), listening to indie folk music like Sean Koch, or sipping chamomile tea after a fulfilling day of creating.
My Creative Journey
What began as a love for drawing evolved into a fascination with visual communication—subtle yet powerful. Today, I empower intentional businesses with strategic branding, fostering meaningful connections and inspiring a brighter future.
My Approach
Your Brand: Where Strategy Meets Design
Artistry
Every brand is a masterpiece. I craft identities that reflect your story and captivate your audience. No boxes, no borders—just a colourful mosaic that represents your vision.
Purpose
As a female founder, I’m committed to communicating your mission authentically—be it eco-consciousness, wellness, or community impact. I take an immersive approach to truly understand what drives you and your business.
Process over result
I celebrate the creative journey as much as the outcome, ensuring each brand resonates with authenticity and innovation. Success is built step by step, without shortcuts.